Following the article in Macworld Australia last week about Apple’s hiring spree, it seems the job frenzy is not over yet.
AdAge reports that the Cupertino, California company is actually looking to double the number of employees it has on its in-house marketing and advertising team. With the headcount currently sitting at around 300, that means the company is looking to increase staff numbers to about 500 or 600 people.
In days gone by, a large marketing team at Apple was never a priority – due mostly to founder and former CEO Steve Jobs’ preference for making sure the company felt “more product-based and not marketing-centric” according to 9to5Mac.com.
Apple’s regular marketing agencies, including TBWA/Media Arts Lab, Mono (Minneapolis) and Eleven (San Francisco), are expected to keep working for the tech giant, but a lot more projects will be handled by this growing in-house team. AdAge notes that recently the team has been covering such projects as site design and tutorial videos for Apple products.
The website also points to a recent study from the Association of National Advertisers in the US, which found “big marketers ratcheting up in-house advertising capabilities”. The study didn’t include Apple, but “showed the penetration of in-house shops among its members shot up to 58 percent from 42 percent five years ago”.
So, if marketing is your thing, maybe you should be polishing up your CV and sending it off. AdAge has a few words of warning though, indicating the less than thrilling commute to Cupertino for creatives who’d prefer to be based in a big city like San Francisco. Also “working for Apple could be limiting for a creative, since there’s often little room for innovating outside of product roles” says the website.
by Macworld Australia staff