Spotify launches in Australia

Macworld Australia Staff
22 May, 2012
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Swedish music-streaming service Spotify launched in Australia and New Zealand this morning, joining companies like Rdio, The Hype Machine, 8tracks and Sony Music Unlimited in the online music space.

The service provides access to over 16 million tracks from computers, smartphones, tablets and more, and gives users the ability to manage, share and discover music via social networks.

“Spotify offers everything you could possibly want from a music service: it’s free, it’s fast, it’s easy to share and with more than 16 million songs we have one of the biggest on-demand music libraries in the world,” says Spotify CEO and founder Daniel Ek, who has seen the app reach more than 10 million people worldwide since its Swedish launch in 2008.

“Music is inherently social,” he adds. “That’s why we built the best social features into Spotify for easy sharing and the ultimate in music discovery.”

Spotify is free to join and use (with advertising) for 10 hours a month, but increased access and services costs $6.99 a month for Spotify Unlimited or $11.99 a month for Spotify Premium.

The Unlimited plan adds ‘uninterrupted, ad-free access to Spotify on your computer’, while Spotify Premium allows users to listen online or offline, on any device, with enhanced sound quality and access to extra content.

Today, wireless music system manufacturer Sonos announced that Spotify Premium users are able to access Spotify’s music library via their Sonos equipment.

According to Sonos CEO John MacFarlane, the current partnership has been “warmly received” overseas.

“We are thrilled to work with Spotify to bring this ultimate music experience to Sonos fans in Australia to fulfil our mission to connect customers to all the music on earth,” MacFarlane says.

Current Sonos customers are able to sign-up for a free 30-day trial.


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