Sony’s No More Bad Photos competition hunts for Australia’s worst photo

Shanley Heffernan
5 June, 2013
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Sony’s search for Australia’s worst photo will continue on 10 June for a second year running. Setting a guideline for entrants to upload evidence of a lapse in their photographic skills, the ‘No More Bad Photos’ campaign will shame and reward all dim-lit, out-of-focus, red-eye wonders.

The competition, on the Sony Australia Facebook page, will showcase seven categories of terrible, including ‘Eyes Wide Shut’, a category to celebrate blinking and heavy-eyes, and ‘The Monet’, for all those blurry and fuzzy masterpieces.

The worst of the worst, across all seven categories, will have the chance to win a $499 Sony Cyber-shot HX50V camera, daily.

The competition is to promote the launch of Sony’s latest Cyber-shot model, which features a 20.4-megapixel sensor and in-built image stabilisation technology – boasting the aim of achieving ‘No More Bad Photos’. The lightweight Cyber-shot HX50V also includes Wi-Fi, a new range of creative effects and GPS tagging to pinpoint the exact location of your happy snaps.

For your chance to win a Sony Cyber-shot HX50V and 15 minutes of infamy, head to the Sony Australia Facebook page from 10 June and start uploading your worst.


Competition categories:

  • The Darkness (barely there low-light)
  • Eyes Wide Shut (blink blink, wink wink)
  • The Monet (poorly focused blurs)
  • The Craparazzi (the celebrity snap that failed)
  • The Haunted (nightmare worthy red-eye shots)
  • The Long, Long Distance (for the zoom that couldn’t go the distance)
  • The Weird and Wide (for that not-so seamless patchwork panorama shot)

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