Announcing its new range of Sony products to the media via a Sony Sessions webcast – in addition to announcing the range and more at the IFA consumer electronics show in Berlin – Sony said that, while the BRAVIA 3D TV was huge, “it’s not about being the biggest but best quality you have ever seen”.
The ultra-definition TV (UDTV) will be based on a format called 4K, which represents the close-to-4000-pixel horizontal resolution of the screen. While current high-definition TVs have screens with 1920 x 1080 pixels, the new TV is 3840 x 2160 pixels.
Sony is no stranger to the 4K format – its Sony Pictures unit already shoots movies in 4K, and Sony’s 4K projectors can be found in movie theaters. However, content using the format hasn’t made it to the home yet.
“Just as the transition from standard definition to high definition improved the quality of our at-home entertainment experience, the move to 4K or UDTV, will provide another leap in what we can expect to enjoy in our own lounge rooms,” said Sony Australia Home Entertainment Marketing Manager Hass Mahdi.
“The 4K TV marks our biggest TV launch to date. The combination of Sony’s 4K broadcast expertise and our extensive history in TV innovation has resulted in the creation of this 84-inch beauty. It’s a must-want for those who like to be at the very cutting edge of technology – who demand the very best.”
Sony said the TV will be in Australia by the end of the year, at a price yet to be determined.
Sony also announced a new wireless speaker ranges which provide a 360-degree audio experience, and feature built-in Wi-Fi so you can stream audio directly from Macs and iOS devices using Apple’s AirPlay technology.
Three models were announced, including the portable SANS510 which has an inbuilt battery that lasts up to five hours. The SANS510 and SANS410 will be available in Australia from September, with the SANS310 available in October.
Among the other new products announced is a 9.2-channel AV receiver – the STRDA5800ES – which is also 4K-capable.
Sony also announced an improved Personal 3D viewer headset. The T2 will be 20 percent lighter then first-generation model, and gives users the ability to attach their own headphones to get the most from gaming.
A new range of VAIO computers was announced, including the Duo 11 – A PC that turns into a 11.6in tablet by sliding the screen down – and the similar Tap 20, an all-in-one, 20in PC which can be used as a multi-touch tablet device.
Both will be running Windows 8.
Also notable is a new Xperia Tablet S, a slim, 9.4in splashproof tablet with one feature we particularly liked – the ability to set separate logins, including a guest mode so you can block kids’ access to certain functions, for example.
Accessories for the new tablet include a cover with an in-built keyboard and vibrant, bright colours.
After announcing the NEX-5R action camera, Sony concluded the webcast by announcing a new sport/action channel to be added to Sony TVs, called Garage Entertainment.