Siri ‘work’s just fine’ claims creator

Karen Haslam
14 June, 2012
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Siri’s creator is defending the voice recognition assistant, claiming that she “work’s just fine”.

Siri inventor Dag Kittlaus disagreed “with people who say it doesn’t work very well. “You don’t launch a product that isn’t into the 90th percentile of working if you’re using it properly.”

Kittlaus admitted: “You run into some connectivity issues occasionally. And of course, there are definitely moments where it takes a little bit too long, but it’s a very complex problem that they’re working very hard at fixing and making it perfect and I think you’ll see it get better and better over time.”

Regarding Apple’s plans to build in a new Eyes Free feature, Kittlaus said: “I wasn’t expecting to see car manufacturers putting Siri buttons in the car. I think that’s really exciting. And it’s safe.”

He added: “They’re [Apple] in a position to have this be one of the biggest things in the world in terms of a paradigm. They’re going after it and I’m really excited to see where it goes.”

Kittlaus, who is half Norwegian explained that Siri means “beautiful woman who leads you to victory” in his Nordic tongue, notes the Fortune report.

Kittlaus no longer works for Apple, he quit a year and a half after Apple bought his Siri-startup for an estimated US$200 million.

Siri is Apple’s voice-recognition ‘PA’ feature on iPhones that has come under fire recently in a series of lawsuits that claim Siri doesn’t work as advertised. According to one developer, Apple’s big mistake was marketing Siri as “Magical”.

Siri was tagged as beta when Apple launched the iPhone 4S and yet the company still picked it as the lead feature in its advertisements for the new phone. Apple’s Tim Cook claimed at D10 that Siri is some people’s ‘best friend’ but it can do much more. It has also been revealed that iOS 6 unveiling sees Siri come to iPad.


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