Siri-ous mistakes: Apple’s personal assistant still needs a lot of work

Kirk McElhearn
15 August, 2016
View more articles fromthe author

Siri, pronounce, help, macworld australiaSiri, Apple’s voice-controlled virtual assistant, can be a wonderful tool. It can tell me what time it is, what the weather’s going to be and even perform some basic calculations. I can use it to set an alarm, start a timer or open an app.

But beyond those simple tasks, Apple’s virtual assistant doesn’t make the grade for me. And I’m not alone; Siri fails for a lot of people, even for simple questions.

Apple touts Siri as a miraculous tool that can simplify your life and turn your iPhone into a personal butler. But it doesn’t always work that way. It works fairly well with calendar events and emails, sends text messages efficiently and calls people (if it understands their names).

Siri is one of those features that looks good in Apple’s ads, but that doesn’t always perform as it should. For example, it can perform simple maths – what’s 15 percent of $37? – but for more complex calculations, it gets addled. Here’s an example: I needed this calculation when I moved to a new house a couple of months ago:


Siri is good at snark, though, and the internet is rife with Siri’s tetchy answers. For example, try and divide something by zero and Siri, rather than just give an answer, gets smart:


Siri is supposed to be good at sports-related information. And it can tell me who won last night’s game by a given team, but it can’t handle schedules very well. Here are two examples.



A lot of Siri information is location-dependent. Ask for a restaurant, a bar or a train station, and Siri should find your nearest places. I live just outside of Stratford-Upon-Avon in the UK, and Siri seems a bit confused about where I am.


And I asked where there were theatres nearby. Again, Siri didn’t think that the theatres in this town were in this town.


Perhaps Siri – or my iPhone – doesn’t know where I am? No. If I ask how I get to Stratford-Upon-Avon, it shows me directions.


What if I ask some questions about, say, buying an iPhone, or getting accessories for my phone? Siri directs me to the nearest Apple Store (17 miles or 27 kilometres away), tells me to check Apple’s website, but for the rest? Serious failure.



So what about tourism? Say I’m visiting Stratford-Upon-Avon, a town with a famous son who attracts millions of tourists. Siri thinks I’m still in Kansas:


And if I want to see Hamlet, which happens to be playing at the local theatre this evening? Um…


And I asked where I can get a beer, and Siri ignored the three pubs that are within walking distance of me, instead telling me to go three miles to Stratford-Upon-Avon.


The thing is, a simple Google search in Safari gets just about all of these questions right. Even the hypotenuse. Whereas Siri is good at snark, but not very good at finding useful information. And I’m not alone; lots of people report this kind of failure. It’s not that ‘I’m saying it wrong’, it’s simply that Siri isn’t as useful as Apple would like us to believe.

Apple has recorded all the questions people ask, and should be able to use this to fix Siri.

no comment

Leave a Comment

Please keep your comments friendly on the topic.

Contact us