‘Severely constrained’ stock of iPhone 5s at launch

Macworld Australia Staff
18 September, 2013
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The iPhone 5s and 5c are both due to be available in the US on Friday. But reports are circulating that, when it comes to the former, multiple US carriers “will have grotesquely unavailable inventory”.

In plain English, we think this means there won’t be enough of the iPhone 5s to go around. While some sceptical types are seeing this leaked information as a marketing ploy – things are never so lusted after as when they’re hard to get – and others are suspicious it’s Apple’s way of pushing sales of the more profitable 5c (which isn’t suffering from the same ‘grotesque unavailability’ apparently), it could be because pre-ordering was only allowed for the 5c.

An unnamed source at one of the US carriers told AllThingsD.com, “Demand for the high-end iPhone may also be slightly less than initially thought, too. Apparently it is the colours of the iPhone 5c that seem to have captured more customers’ eyes.”

Other sources seem to confirm the concerns, with bgr.com stating, “The 5s supply is ‘severely constrained’ according to our source, and that is the reason Apple and its partners around the world could not do preorders. Apple had to make sure that there were as many devices as possible to sell in stores and for front of house units on launch day.”

Outside of the US, Friday 20 September is also the launch date for the new iPhones in multiple other territories, including Australia. At the time of writing, there have been no reports (see below) of ‘constrained’ supplies in Apple stores, local carriers (Telstra, Optus and Vodafone) and authorised resellers here.

Update 19.9.2013: Thanks to reader Matt Green, who tells us: “JB Hi Fi have it listed on their website that they will not have Silver or Gold Stock a launch.
And a number of Telstra stores are stating that they too are only getting Space Gray.”

by Macworld Australia staff

2 Comments

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  1. Matt Green says:

    “no reports of ‘constrained’ supplies”
    What research did you actually do before making that statement?

    JB Hi Fi have it listed on their website that they will not have Silver or Gold Stock a launch.
    And a number of Telstra stores are stating that they too are only getting Space Gray.

  2. Macworld Australia Staff says:

    Mea culpa. Thank you very much for the update. You’re totally correct – not much research on that statement, a time constraint issue. But promise to do better next time.

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