An exhibit compiled by Samsung and excluded from proceedings in the Apple v Samsung patent trial has been posted online, showing a graph that attempts to demonstrate Apple’s original request for US$2.75 billion in damages as excessive and greedy.
The graph compares Apple’s settlement fee ‘in context’ with other large-ticket projects in the US, including the Curiosity Mars rover and San Francisco’s Golden Gate Bridge. Samsung had hoped to present the exhibit to the jury, but was denied by presiding Judge Lucy Koh, who ordered the material be banned from proceedings.
The image (see below) ranks Apple as the most costly in a list of unrelated expenses, including the launch of the Curiosity Mars Rover, San Francisco’s Golden Gate Bridge, AT&T park baseball field and the proposed budget for the state of San Jose in 2013, where the patent trial was held, as reported by FOSS Patents.
Judge Koh banned the graph from Samsung’s final arguments, on the basis that the exhibit was not relevant to the case itself. In the end, the court ruled in Apple’s favour, ordering Samsung to pay an amended settlement amount totalling US$1 billion.
According to FOSS Patents, Samsung could try to use the graph in its appeal case set for Friday with the USFederal Court in a post-trial motion for relief.
The publication of Samsung’s banned exhibit comes shortly after Samsung recently went public with a scathing new ad campaign for its Galaxy S3 smartphone, in which the handset appears alongside Apple’s newly released iPhone 5, with the slogan ‘It doesn’t take a genius’. Next to the S3 is a comprehensive list of features, while the iPhone 5 specs are considerably less and highly critical.
Industry figures have speculated on whether Apple and Samsung are set for more legal clashes once the iPhone launches on Friday September 21 in several countries, including Australia.
Watch this space!