Samsung ‘will increase market lead over Apple’ in 2013

David Price
31 October, 2012
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A Korean analyst firm has predicted that Samsung will increase its lead in smartphone unit shipments over Apple in 2013.

Mobile technology giant Samsung will record a 33.1 percent share of the smartphone market in 2012, leaving Apple in a distant second place on 19.9 percent. And the Korean firm will extend its lead in 2013, growing to a 37 percent share with Apple on 20.4 percent.

So says a report by Korea Investment & Securities Co., cited in an article by Yonhap News Agency. The figures – which are based on unit shipments rather than revenues – would see Samsung’s market share lead balloon from 7 percentage points last year to 13.2 percent in 2012 and 16.6 percent next year.

Basing the figures on unit shipments, of course, is always going to work out better for Samsung’s numbers, since it makes far less money per unit than Apple does. Samsung sells a large number of low-end, low-margin handsets, a market that Apple doesn’t target at all.

Meanwhile, Nokia, once the heavyweight of the mobile market, is set to continue its decline into next year, according to the analysts, dropping from 5.6 percent of the market to 4.7 percent.


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