Samsung top of smartphone market, Apple close behind

Grace Robinson
2 November, 2011
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Samsung sits at the top of the smartphone market in Q3 with 22 percent of 115 million units shipped from the company, compared to Apple’s 15 percent, according to data specialists firm, Juniper Research.

Despite Apple’s continued success with its iPhone range, Samsung is currently its biggest rival in the market, largelydue to its handsets’ range of pricepoints.

Samsung’s flagship model – the Galaxy S II – has grown in popularity on the back of  its first generation predecessor, with new-to-market smartphones like the Galaxy Note also tipped to stake a claim in the industry.

However, with news of Apple’s recently-released iPhone 4S selling four million units in its first three days of sales, the market’s top spot is still anyone’s game.

Daniel Ashdown, Research Analyst with Juniper Research explains: “While the 4S is essentially an iPhone 4 with hardware upgrades, Siri is going to be a killer app for Apple. And the continuation of the iPhone 4 and 3GS in effect positions the company’s handsets at a range of price points, without losing their premium image.”

And there are other major players in the smartphone industry set to make an impact.

Taiwan-based HTC, for example, has doubled its shipments year-on-year in Q3 to 13.2 million – overtaking RIM (11.9 million, down 8 percent year-on-year).

Meanwhile, Nokia’s shipments are now increasing quarter-on-quarter, following two consecutive declines. In Q3 Nokia shipped 16.8 million smartphones, up slightly from the 16.7 million in Q2. This growth is expected to continue, with the company’s first Windows Phone 7 handset soon-to-be-released.

To see further details of Juniper Research’s report go to

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