Samsung’s attack-ad running in US newspapers that compares the specifications of the iPhone 5 to its Galaxy SIII, in an attempt to steer smartphone buyers away from Apple’s latest smartphone, has drawn a response from Apple fans.
The ad, titled ‘It doesn’t take a genius’, lists system specs of both smartphones in an attempt to quell this week’s hype surrounding the iPhone 5 launch.
The Samsung ad highlights the Galaxy SIII’s larger screen, 2GB RAM, HD Super AMOLED display and NFC capabilities, however the ad also includes software features such as Tilt to Zoom, Palm Touch Mute Pause, S-Beam, Shake To Update and more.
The ad fails to include iOS software features such as iCloud, FaceTime, Airplay and iMessage or the iPhone 5′s higher ppi display, thinner profile and faster Wi-Fi speeds.
Samsung’s newspaper ad:
Apple fans have responded to Samsung’s ad with their own variants, scribbling out perceived errors, replacing text and criticising Samsung’s smartphone.Two of the altered versions are below.
Samsung and Nokia seemed to be on the same page over the weekend with Nokia tweeting:
Lumia 920: Wireless charging, amazing camera, screen you can use with gloves on and much more. No, it doesn’t take a genius. #switchtolumia
The iPhone 5 will arrive in Australia on Friday September 21, while Samsung’s Galaxy SIII has been available for purchase since May. Nokia’s Lumia 920 will hit Australian shores in the coming months.
What do you think of Samsung’s latest ad campaign? Leave a comment below.