Earlier this week Samsung opened its first retail store in Australia, down the road from the Apple Store in George Street, Sydney. And while Apple and Samsung are currently tied up in a legal battle over who copied whose hardware, it seems Samsung could have not picked a worse time to unveil a store that bears a striking resemblance to Apple’s own retail stores.
Located at 450 George St, the new “Samsung Experience Store” features a glass entrance, a dedicated customer support desk dubbed “Samsung Smart Tutors”, Samsung employees in blue shirts, and minimalist tables that showcase Samsung’s smartphones, tablets and computers, reported The Sydney Morning Herald.
“Everything from the store layout to the sales staff to the products and even the packaging and promotional material is uncannily Apple-esque,” reported Asher Moses.
Samsung Australia vice-president of telecommunications Tyler McGee said the location of Apple’s Sydney Store “didn’t even come into the equation when we were looking for a location”.
“Well, if you look at our layout this is the layout that we use around the world and it’s about basically giving the consumers the opportunity to interact, learn and play with our devices,” said McGee with asked asked about similarities between the layouts of the Samsung and Apple stores.
It seems Aussies are not the only ones who sees the resemblance. US site AllThingsD published a story titled ‘Samsung opens new Apple Store in Australia’, while Mashable chose the pithy headline: “Did Samsung just copy Apple again with this ‘Samsung Store’?”