Safari to get ‘Do Not Track’ tool

Ben Camm-Jones
15 April, 2011
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Safari in Mac OS X 10.7 will come with a built-in ‘Do Not Track’ feature, according to reports.

The Wall Street Journal said it had noted a number of conversations about the feature, which has been included in the latest test build of Lion , on Apple’s Discussion forums.

Other browsers such as Firefox 4 and Microsoft’s Internet Explorer 9 both have similar options, allowing users to prevent details of their online activities being monitored by marketing firms.

However, rather than actually preventing the monitoring of the data, the ‘Do Not Track’ systems simply send out messages to websites and online advertising networks that a particular user has specified that they don’t wish to have their activities tracked, and rely entirely on the sites and networks in question honouring that request.

Google, meanwhile, offers an add-on for Chrome called Keep My Opt-Outs that gives users the option to permanently opt out of ad tracking systems.

Mac OS X 10.7 Lion is due to launch at some stage this summer.


3 people were compelled to have their say. We encourage you to do the same..

  1. mediasorcerer says:

    Sounds good,however,putting the onus on websites advertisers and not giving the ability to definatively opt out is not going far enough,we as consumers need protection of our digital identities,too much of our data is spuriously handed around in organisations and companies we have little or no knowledge of,without us even knowing or realising.

    Thanx for the article,i might check out chrome after reading it,
    we already pay heavily to use the web,and to have advertising pushed on us without our consent is rude to say the least,we should have the ability to permanently opt out of that,regs ms.

  2. Firitia says:

    Which summer? Summer is just over!

  3. Paul says:

    Firitia I think they mean the US Summer :)

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