Rumour: Microsoft shelving Zune?

Grace Robinson
16 February, 2011
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Speculation is rife that Microsoft’s Zune, the entertainment platform that provides music software found inside the Xbox 360 and Windows Phone 7 is going to be discontinued.

Reports suggest that Microsoft plans to cease the production of Zune, and move some of its components to other divisions in the company.

Citing an anonymous source, Paul Thurott, author of Supersite for Windows wrote ‘…the Zune brand is on the way out and all Zune products and services will be moved into other businesses, including Windows Live.’

Last week Windows and Nokia announced a partnership that will see the two companies working together on future Windows devices. Rumours of a  Zune phase out gathered paced when, during the event, there was no mention of Zune amidst talk of Windows’ products and services.

In response, Microsoft has denied plans to shelve Zune, a spokesperson telling Zdnet’s Mary Jo Foley, that the rumours have no basis.

‘“We’re not ‘killing’ any of the Zune services/features in any way. Microsoft remains committed to providing a great music and video experience from Zune on platforms such as Xbox LIVE, Windows-based PCs, Zune devices and Windows Phone 7, as well as integration with Bing and MSN.”

Zune hardware was last updated in September 2009 and it is unlikely that another revision will take place as the player software is now being developed for phones instead.Whether Zune remains in Microsoft’s’ product lineup or its parts are used to re-brand other products remains to be seen.

Do you think these rumours are credible? Leave a comment below.

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