Rugby Union: Official app launched for British and Irish Lions tour

Macworld Australia Staff
20 May, 2013
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The British and Irish Lions tour Australia every 12 years – an event highly anticipated by Rugby Union fans.

Accenture, in consultation with the Australian Rugby Union and the Qantas Wallabies, has released the Official Wallabies 2013 Lions tour mobile app for iOS and Android.

The free app aims to give fans the “ultimate fan experience”, providing news, fixtures, results, live scores, statistics and team information, according to Accenture Australia’s Mobility Lead, John Cassidy.

“We are delighted to partner with the ARU to deliver an interactive fan experience during the 2013 British & Irish Lions Tour,” Cassidy said in a press statement.

“Designed with fans in mind the app will revolutionise match analysis, through live play-by-play commentary, real time scores, video and post-match analysis. This application puts the Qantas Wallabies and the ARU at the forefront of global innovation in sports and fan engagement.”

The app will also offer video content from the ARU’s YouTube channel, which includes behind-the-scenes footage and analysis pre- and post-games.

The first test between the Qantas Wallabies and the British and Irish Lions begins on 22 June in Brisbane.

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