Reports indicate 7in iPad will launch in October

Macworld Australia Staff
4 July, 2012
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October will see the release of a 7in Apple iPad mini according to reports, with a non-retina 1024 x 768 pixel per inch display.

A smaller iPad would help maintain Apple’s tablet dominance and counteract the recent Microsoft Surface tablet and Google Nexus 7 launches and Amazon’s successful Kindle Fire.

According to NPD DisplaySearch analyst Richard Shim, “for the 7.85-inch panel, there’s a business plan for it, there’s a mass production target for it. And we know that it’s for Apple,” Shim told CNET.

Sourcing companies in the supply chain, Shim believes Apple’s smallest iPad will begin production shortly.

“Everything is getting set up. We know the lines. We know how many panels are going to come out of the sheets of glass.”

“These are supply chain indications. By the very nature of the supply chain, these plans can be altered,” Shim added.

A similar report from Bloomberg, sourcing “two people with knowledge of the plans,” states that Apple is planning to “debut a smaller, cheaper iPad by year-end”.

Bloomberg added little details in the report, other than it will “have a screen that’s 7 inches to 8 inches diagonally” and will not feature a “high-definition screen.”

Both reports claim that an iPad mini would retail for between US$200 and US$300.


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