Report: iPod touch generates more traffic than most phones

Nancy Gohring
25 March, 2009
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Apple’s mobile-device user interface has made it so much easier to access the Internet compared to other mobile devices that its iPod touch, which isn’t even a mobile phone, beats out all mobile phones except the iPhone in terms of volume of Internet access, according to data released by AdMob.

The iPod touch doesn’t have a cellular connection, but users can access the Internet via Wi-Fi. It generated 6.7 percent of mobile traffic for AdMob in February. That’s less than the 11.2 percent traffic generated from the iPhone, but more than any other mobile phone. Motorola’s Razr came in third place, with 2.9 percent of AdMob’s traffic.

AdMob hosts a mobile advertising network. Each time a mobile user opens a Web page that is part of the network, AdMob records that hit. It serves ads on 6,000 mobile Web sites and 1,000 applications around the world.

AdMob discovered some other interesting trends. Smartphones continue to generate more mobile Internet access than regular phones. Over six months, despite the economic downturn, smartphones increased their share of mobile Internet access from 26 percent to 33 percent in February, AdMob reported.

AdMob defines a smartphone as a device that runs a complete operating system, such as Symbian, Windows Mobile, or Android.

Worldwide, the iPhone accounted for 33 percent of smartphone requests to AdMob in February, but Symbian was still in first place by operating system. Symbian phones generated 43 percent market share.

By individual device, the Nokia N70 came in second place among smartphones, with 7.1 percent of requests. Windows Mobile phones didn’t make it into the top 10 smartphones, which was otherwise split among Research In Motion and Nokia, with the Palm Centro at number nine with 2.6 percent of the traffic.

In the U.S. the results were, predictably, different. Nokia didn’t make it into the top 10 smartphones accessing AdMob’s network. The iPhone generated 49.5 percent of traffic in the U.S. for AdMob, followed by the BlackBerry Curve, the BlackBerry Pearl and the Palm Centro. The Android phone came in fifth place, with 5.2 percent of the traffic.

Windows Mobile made it into the ranking in the U.S., with the Samsung Blackjack II generating 1.6 percent of traffic, placing it eighth among devices. The HTC Touch, which also runs Windows Mobile, came in ninth place with 1 percent of traffic for AdMob.

AdMob did not count the iPod touch in those results since it does not categorise it as a smartphone because it doesn’t have phone capabilities. AdMob did include the iPod touch, however, in its overall list of handsets that included smartphones and regular phones like the Razr.

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