Quoting no one in particular – not even unnamed sources – John Paczkowski at Re/code reports that Apple will announce the wearable on 9 September, reportedly the same day that it’ll announce two new iPhones. Paczkowski previously claimed that Apple would reveal the device in October, but had warned that the company’s plans could change. In this case, it appears Apple has moved the reveal date forward.
The report carefully avoids describing what kind of wearable Apple is planning, so it may be premature to call it an ‘iWatch.’ But Paczkowski says that Apple’s HealthKit fitness platform and HomeKit home control framework will play big roles.
There’s no word on when Apple might actually start selling the device, but the announcement timing makes sense. No doubt the company is happy to rain on the parade of Asus, LG, Motorola and Samsung, all of which are expected to announce new smartwatches next week.
If an Apple announcement truly is set for a couple weeks, press invites should go out soon – not that Apple would be anything other than coy about what it plans to reveal.