US-based music streaming service Rdio has officially launched in Australia with a free seven-day trial period.
Started by Skype co-founder Janus Friis, the web- and app-based service gives access to over 12 million songs from major music companies (EMI Music, Sony Music Entertainment, Universal Music Group and Warner Music Group) and local independent labels and distributors like Inertia, Liberation Music, Modular and Shock.
Rdio has a social media side as well, so you can share and discover music through friends and other ‘influencers’.
“Australia has a unique, thriving music culture that boasts a wealth of music artists across all genres,” says Rdio CEO Drew Larner. “We believe Australians will be extremely excited about discovering new local and international music and accessing their digital music collections through any platform they want.”
When the free trial ends in a week’s time, you’ll need to up[grade to one of two subscription plans:
Rdio Web: $8.90 a month for access via a browser or a Mac or Windows app.
Rdio Unlimited, $12.90 a month for unlimited web and mobile streaming, including offline access, on iPhone, iPad and iPod touch, as well as Android, Blackberry, Windows Phone 7 and Sonos systems.
In comparison, Australia’s other new streaming service, JB Hi-Fi’s web-based NOW, is $25 for three months, $50 for six months and $80 for a year.
“Play any song, any time, as much as you like.
Discover new music and re-discover old favourites. Follow friends, people with similar taste in music, and influencers (such as recording artists and music bloggers) to discover new music.
Manage and access your music – no matter where you are. Discover new songs, update playlists, and listen to your entire collection from any device.
Listen offline. Sync music from your collection to your mobile device and listen even when you aren’t connected.
Hear all the latest music the moment it comes out. Browse and listen to new albums and songs instantly the day they are released, including global and local independent music.
Create and listen to collaborative playlists. Create and collaborate with others on playlists. Also, search for and subscribe to playlists created by other users.
Listen to artist radio stations to discover music by an artist or others like them. Play customized radio stations of other users’ most listened to albums and discover new music through recommendations based on the artists you like.
Share music with friends. Rdio is integrated with Facebook, Twitter and Last.fm. Connect your profiles and easily share music with friends.”