QuickTime video goes pro as JVC ditches tape

David Braue
6 February, 2009
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JVC has given another strong signal that tape-based video is on its way out, after its professional division announced a pair of new video cameras that do away with tape and record in native QuickTime format directly to SDHC media cards.

The shoulder-mounted GY-HM700E, due next month, and handheld GY-HM100E, due in April, will both record 35Mbps HD video and uncompressed audio directly onto SDHC memory cards, which have rapidly become the standard for removable recording and are currently available in capacities of up to 32GB. The units provide two card slots for a total of up to 64GB of onboard storage.

The decision to record in QuickTime format was made to streamline nonlinear editing workflows, allowing users to drag video clips straight from the SDHC card into the video editing timeline without requiring time-consuming transcoding.

The move was welcomed by Apple, which went on record to laud the new cameras’ compatibility with Final Cut Pro.
“For the first time, Final Cut Pro editors are able to work with a camcorder that records video as native QuickTime files, eliminating the need to transcode or re-wrap prior to editing,” said Rob Schoeben, Apple’s vice president of applications product marketing. “With the combination of JVC’s new camera and Final Cut Studio 2, the promise of file-based acquisition can finally be realised.”

The 35Mbps bit rate was chosen as a target because it supports full 1920×1080 encoding using MPEG-2 Long GOP encoding. The cameras can also encode video in 720p (19Mbps/35Mbps) and 1080i (25Mbps) modes, and include features such as optical image stabilisation, JVC’s Focus Assist technology, and three ¼-inch progressive scan CCDs.

Visit www.jvcpro-australia.com for more information.

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