Quark moves into a new phase

Peter Cohen and Matthew JC. Powell
22 September, 2007
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Quark, headquartered in Denver, Colorado, has announced that it is opening a Silicon Valley office in the third quarter of 2007. The company is opening the facility in Santa Clara, Calif., and the new centre will house sales, customer support personnel and product developers.

“Expanding in Silicon Valley enables Quark to complement our existing global sales, customer support and product development resources with an additional presence that’s in a key industry hub,” said Terry Welty, senior vice president of corporate marketing for Quark.

“Many of our customers, partners and key industry members are located here, along with some of the nation’s top technology talent. Opening this office is not only another step toward better serving our customers in all geographies, but also towards continuing our efforts to be the industry’s most innovative and creative publishing software company,” said Welty.

Speaking to Australian Macworld just prior to that announcement, Quark’s new CEO Graham Freeman said the company was entering into a new phase of its development. Rather than playing a zero-sum game against Adobe, where one or the other aims to dominate the publishing industry, Freeman said Quark wants to place itself in a central role in the production workflow. Freeman pointed out that there are numerous different sources of content creation and an exploding number of media for content distribution, but the process of moving between one and the other was often confusing, complex and difficult, locking customers into one supplier’s proprietary solution. He sees an opportunity for Quark to fit into that middle space as a facilitator, working with its competitors’ products rather than against them.

He also promised that the company was planning to become more responsive to its customers, building in more of their suggestions and making long-hoped-for improvements in the way the company’s flagship product works. He also hinted that the company would be expanding its product line, trying to get away from being identified as a one-trick pony.

Between the new direction promised by a fresh CEO and the move to the heart of the technology industry, things are looking promising for the future of Quark.

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