Pro photographers believe they have been abandoned by Apple

Karen Haslam
19 June, 2012
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The latest backlash against Apple is coming from professional photographers who feel that Apple has abandoned them in favour of the consumer market, similar to the “Final Cut Pro debacle”.

A report criticises Apple’s emphasis on mass market mobile suggesting that, while it’s good for shareholders, the “professional photography community need to understand that we are no longer targets of Apple,” adding: “They aren’t a pro apps company or a hardware company they are a mobile company.”

Writing for Photofocus, Scott Bourne notes that while he is intending to buy a MacBook Pro with Retina display he has a number of concerns. He expects that the new display means Photoshop and similar programs will need to be recoded to work with it; in addition he expects that calibration hardware/software might need to be re-worked; and he thinks it is wise to make sure that Lightroom and Photoshop (along with the various plug-ins) are all compatible before buying a Retina display MacBook Pro.

Bourne also criticises Aperture, suggesting that Apple is dubbing down its professional photography application, case in point: the “integration between a free consumer photo app that kids use in grade school and a pro app like Aperture.” Aperture and iPhoto libraries have now been unified.

Bourne complains that the “minor point release to Aperture” bought only a white balance brush, compatibility with the new retina display, “nowhere near the kind of upgrade that Lightroom got.”

“This is like the Final Cut Pro debacle,” he complains. “Apple essentially has decided that the broader consumer market is more profitable so pro apps are history.”

Bourne also slates anyone who thinks the ‘new’ Mac Pro comes close to competing with the current top-of-the-line Windows machines, is “just kidding yourself,” he writes: “It’s not even close.”

The article concludes: “I used to trust that Apple had my back. No more. I am no longer their target customer.”

 

5 Comments

5 people were compelled to have their say. We encourage you to do the same..

  1. Tiby says:

    Bye! Don’t let the door hit you on the way out! The rest of us will keep coming up with creative ways to use Apple products to improve our work and lives, rather than living in the past.

    Elitists are never good customers.

  2. SAStiner says:

    “Tiby says:
    June 19, 2012 at 10:01 pm

    Bye! Don’t let the door hit you on the way out! The rest of us will keep coming up with creative ways to use Apple products to improve our work and lives, rather than living in the past.

    Elitists are never good customers.”

    The rest of you will keep coming up with creative ways to play with your toys, which is what Apple is becoming…a toy manufacturer.

  3. Steve says:

    I have to agree with Scott, Have dealings with both Aperture and Final Cut and all I hear now from users is complaints!
    Now to end this with some words of wisdom….Ah
    If it ain’t broke don’t fix it…

  4. Some Random Bloke says:

    You have to understand that Bourne has been a huge advocate for Aperture from the getgo. Hs departure is not a good sign.

  5. Tiby says:

    Thanks SAStiner for proving my point.

    Apple has always been about trying new things and moving the tech world forward. Some people will never be happy as it is human to resist change.

    Remember when “pros” cried about the change from film to digital, in both photograph and cinema? This is the same thing all over again.

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