A report criticises Apple’s emphasis on mass market mobile suggesting that, while it’s good for shareholders, the “professional photography community need to understand that we are no longer targets of Apple,” adding: “They aren’t a pro apps company or a hardware company they are a mobile company.”
Writing for Photofocus, Scott Bourne notes that while he is intending to buy a MacBook Pro with Retina display he has a number of concerns. He expects that the new display means Photoshop and similar programs will need to be recoded to work with it; in addition he expects that calibration hardware/software might need to be re-worked; and he thinks it is wise to make sure that Lightroom and Photoshop (along with the various plug-ins) are all compatible before buying a Retina display MacBook Pro.
Bourne also criticises Aperture, suggesting that Apple is dubbing down its professional photography application, case in point: the “integration between a free consumer photo app that kids use in grade school and a pro app like Aperture.” Aperture and iPhoto libraries have now been unified.
Bourne complains that the “minor point release to Aperture” bought only a white balance brush, compatibility with the new retina display, “nowhere near the kind of upgrade that Lightroom got.”
“This is like the Final Cut Pro debacle,” he complains. “Apple essentially has decided that the broader consumer market is more profitable so pro apps are history.”
Bourne also slates anyone who thinks the ‘new’ Mac Pro comes close to competing with the current top-of-the-line Windows machines, is “just kidding yourself,” he writes: “It’s not even close.”
The article concludes: “I used to trust that Apple had my back. No more. I am no longer their target customer.”