Premiere Elements arrives on the Mac

Jackie Dove, Macworld
21 September, 2010
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Adobe has launched Adobe Premiere Elements 9 software for both Mac and Windows, the first time the company’s consumer-level video editing app has been released on the Mac platform.

“With video-capturing devices on the rise, people are looking for a complete video organising, editing, and sharing tool that is easy to learn and use,” says Adobe’s vice president of product management for digital imaging Kevin Connor. “We are very excited that our latest version of award-winning Premiere Elements software will enable both Mac and Windows users to create high-impact movies quickly and effortlessly. Taking advantage of intelligent features and boosted performance, the software allows users to get creative and make fun movies without a steep learning curve.”

Intelligent organiser

Premiere Elements offers the new Organizer, which acts as a media hub, so users can access video clips and photos from a single location.

The software can import a variety of file types from a range of devices from the Flip Video camcorder to video from DSLR cameras and iPhones. The software’s Auto-Analyzer feature automatically tags the most interesting, highest quality video footage – to assist users in sorting through a multitude of clips.

Premiere Elements 9 allows users to create videos in minutes, as well as fix audio problems, automatically trim bad footage, stabilise shots, and correct colour and lighting, the company says.

Users select the footage they want, and either create or enhance movies in just a few clicks or via simple drag and drop effects. For example, the software’s Cartoon Effect can transform a video into an animated feature. The program’s optimised performance makes editing and viewing smooth, even in HD, according to Adobe. The software also facilitates interactive DVD-like viewing on the web and lets users share directly to Facebook and YouTube.

Pricing and availability

Adobe Premiere Elements 9 will be available today from Adobe’s website and will be available soon at other online and store-based retail outlets for $135. The program is also available as a bundle with the concurrent release of Adobe Photoshop Elements 9, for $203. It works on multi-core Intel processors and is compatible with Mac OS X 10.5.8 or higher. Users can also view free training videos at Adobe TV.

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