The two companies were ‘named and shamed’ at the annual Parents’ Jury Fame and Shame awards show in Sydney that singles out businesses using potentially unethical digital media strategies to reach child and teen demographics. This year the main catalyst for nominees were apps employed by brands to build younger audiences.
Hungry Jacks scored a top ranking for its Makes It Better ordering app that encourages consumers to order from the menu and win bonus fast food items.
Fame and Shame campaign manager Corrina Langelaan described the Hungry Jack’s app as “simple, effective and appealing”.
“Encouraging a young audience to consume unhealthy food any time is achieved via a simple shake of their phone,” Langelaan added.
The Lol-a-Coaster app from Chupa Chups was also cause for concern among parents, pointing to harmful effects of using branded apps to promote junk food to children.
“Something that looks like a free and fun game like ‘Lol-a-Coaster’ in fact contains what many parents will consider insidious forms of branding,” Langelaan explains.
“Children of all ages have access to multiple forms of social and digital media, making them an easy target for the marketers of unhealthy food.”
Fame and Shame 2012 also recognised positive branding messages for children, honouring campaigns such as Aussie Bananas in recognition of its current Nature’s Enerrgy Snack commercials.
To see the complete list of ‘famed’ and ‘shamed’ brands go to the Parents’ Jury website.