Pantone releases iPhone App

Jackie Dove, Macworld
22 September, 2009
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If you’re a designer whose inspiration strikes while you’re on the go, Pantone has a new iPhone app for you: myPantone. The app gives graphic, multimedia, fashion, interior, and industrial designers the tools to capture, create, and share Pantone colour palettes while they’re riding the bus to work, waiting on line at the supermarket checkout, or anywhere they happen to be.

“MyPantone gives designers the freedom to access Pantone colours anywhere, without the need to be in their office or carry around cumbersome guides,” said Andy Hatkoff, vice president of technology licensing for Pantone. “Now with myPantone’s Portable Color Memory in their pocket, designers no longer need to agonise trying to recall an exact colour.”

myPantone for iPhone

MyPantone gives designers access to all the Pantone color libraries, including the Pantone Matching System for coated, uncoated, and matte stock; the Pantone Goe System for coated and uncoated stock; Pantone Pastels for coated and uncoated stock; and the Pantone Fashion + Home Smart Color system. The app provides the sRGB, HTML, and LAB values on each colour swatch, and its cross referencing system lets users identify colours across colour libraries.

In addition, myPantone facilitates creation of harmonious colour palettes by finding complementary, analogous, and triadic combinations for selected colours. And, the app can extract colours from any image stored in your iPhone’s camera roll or let you choose individual colours from an iPhone photo and match them to specific Pantone colours. Once you create a colour palette, you can view or share it with others. For viewing colour chips, you can use Pantone’s slate of built-in backgrounds or you can use one of your own photos as a background. Sharing options include sending colour palettes via e-mail, sending palettes to other iPhone users, and sharing via Facebook or Twitter. You can attach text notes or voice annotations, as well. You can e-mail palettes as colour patches, or as application swatch files for use in Adobe Creative Suite, CorelDraw, and QuarkXPress. Designers can also share their colour palettes with other designers by sending them to Pantone’s hosted Web site.

MyPantone is available for $12.99 at the iPhone App Store. It is compatible with iPhone OS 3.0 or higher and can also be used with the iPod Touch.

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