No more ‘i’ for Apple

Macworld Australia Staff
1 April, 2012
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Story updated.

Apple is to drop the ‘i’ prefix to its most iconic products, according to a source close to the company.

The Cupertino-based firm introduced the ‘i’ when it launched the first iMac in 1998, saying it stood for ‘internet’. However, the company now apparently feels that this has become redundant as almost all modern consumer electronics devices can connect to the internet.

The iMac was followed by a slew of similarly named products, such as the iPod, iPhone and iPad hardware, and software such as iTunes, iMovie and iPhoto. It is believed these products will now be known simply as Pod, Phone, Pad, Tunes, Movie and Photo.

The company is also believed to be peeved by the plethora of i-branded but non-Apple products on the market, such as the iPillow, iCade, iPlayer, iGoogle and more.

Apple has tried to stop others from using the ‘i’ prefix in the past, but failed. For example, in a 2010 ruling, the Australian Trade Marks Office threw out a case Apple had brought against the owners of DOPi (iPod backwards), saying, “The Opponent (Apple) has not … demonstrated to my satisfaction that the person of ordinary intelligence and memory would be caused to wonder, or be left in doubt, about whether the Goods come from the Opponent merely because the Trade Mark terminates in the letter “i”, however that letter may be presented.

It is not known if Apple will now try to trademark the terms ‘Pod’, ‘Phone’, ‘Pad’ and others affected by the latest change.

Apple could not be reached for comment.

Update: April Fools Day!

Check out our previous April Fools Day jokes:

2011: Steve Jobs steps down as Apple CEO

2010: Apple drops Mac in favour of booking ‘iPlatform’

2009: Pears, other fruit banned after Jobs rampages through Apple cafeteria



7 people were compelled to have their say. We encourage you to do the same..

  1. David says:

    APRIL FOOOOOLS!!!!!!!!!!!

  2. Peter says:

    April fools

  3. moldor says:

    So watch as Apple now tries to claim copyright / trademark on Pod, Phone. Mac (might get away with that one, if not for the English raincoat industry), Touch, etc…

    iAm not officially iConfused..:-)

  4. Tim E-H says:

    iAm outraged by this attempt by Apple to claim these everyday terms for themselves. Especially in iApril. What can ONE do on a day like this? It proves that, on this date, all the Google and Microsoft fanboys are right. About everything.

    Oh, and apparently Apple will dump iOS and switch to WebOS for the iPhone 5 (sorry, “pHone 5″) and later in attempt to stem the flow of users to Windows 8 and Android.

  5. Clare says:

    Great Joke!!! April Fools!!!

  6. Ian says:

    A date check is in order, iThink!

  7. jon says:

    the third paragraph gave away the joke.

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