Apple is to drop the ‘i’ prefix to its most iconic products, according to a source close to the company.
The Cupertino-based firm introduced the ‘i’ when it launched the first iMac in 1998, saying it stood for ‘internet’. However, the company now apparently feels that this has become redundant as almost all modern consumer electronics devices can connect to the internet.
The iMac was followed by a slew of similarly named products, such as the iPod, iPhone and iPad hardware, and software such as iTunes, iMovie and iPhoto. It is believed these products will now be known simply as Pod, Phone, Pad, Tunes, Movie and Photo.
The company is also believed to be peeved by the plethora of i-branded but non-Apple products on the market, such as the iPillow, iCade, iPlayer, iGoogle and more.
Apple has tried to stop others from using the ‘i’ prefix in the past, but failed. For example, in a 2010 ruling, the Australian Trade Marks Office threw out a case Apple had brought against the owners of DOPi (iPod backwards), saying, “The Opponent (Apple) has not … demonstrated to my satisfaction that the person of ordinary intelligence and memory would be caused to wonder, or be left in doubt, about whether the Goods come from the Opponent merely because the Trade Mark terminates in the letter “i”, however that letter may be presented.
It is not known if Apple will now try to trademark the terms ‘Pod’, ‘Phone’, ‘Pad’ and others affected by the latest change.
Apple could not be reached for comment.
Update: April Fools Day!
Check out our previous April Fools Day jokes: