Niche Media celebrates 20 years in business

Staff Writers
7 April, 2009
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Niche Media, a Melbourne-based publishing and events company, proudly celebrated 20 years in the industry last week. Over 250 guests gathered to attend a special screening of Clint Eastwood’s latest masterpiece, Gran Torino, in Melbourne’s South Yarra. The event served to thank Niche’s clients and contributors for their support over the decades.

Niche Media publishes a range of mastheads across print and online, with notable titles including Architectural Review, Australian Macworld, Desktop, Marketing, Inside, Facility Management, Helinews and the luxury travel series Welcome To. The stable also includes a consumer-oriented discount coupon booklet, MoneySaver, which launched an online offering earlier this year. Niche hosts the annual event and awards evenings IDEA and CREATE.

Paul Lidgerwood, managing director, has been with Niche for eight years, and is excited about the upcoming projects for 2009. “We are doing incredibly well in a challenging environment,” he said, “which is testament to an intelligent, experienced and hard working team. We have a diverse range of publications that over the past 20 or so years have developed an affinity with their markets. In tough economic times advertisers tend to gravitate to media that offers either very little wastage or great ROI and Niche is well positioned to take advantage of that.

By mid-year, Lidgerwood said, Niche will launch CRYSTAL – a custom magazine for Crown — and the introduction of at least one expo. “We will also launch another two websites and become more active in the custom communication space,” he added. “It will be an active year for us, that’s for sure!”

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