Next MacBook Air could see price drop

Karen Haslam
29 June, 2012
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The price of Ultrabooks, such as the MacBook Air, could feasibly decrease to US$859 this year, but Intel thinks that the prices could and should fall further.

It’s unlikely that there will be any Ultrabooks available for less than US$799 due to the high production costs. This is despite Intel’s suggestion that such models should be targeted at that price.

Instead it is more likely that entry level Ultrabooks will be priced around the US$859 mark, rising to around US$999 to US$1,299.

Intel has suggested that various cost-decreasing solutions are implemented, but according to DigiTimes sources most vendors have yet to adopt them because the cost of key components has not yet fallen.

For Australians the prices will sit slightly above those in the US, as tech companies, including Apple, place a dearer price tag on products sold in Australia.

The entry-level price of the MacBook Air is $1099 in Australia compared to $999 in the US.


One Comment

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  1. Tiby says:

    To say a MacBook Air is an Ultrabook is to say a Samsung Galaxy Tab is an iPad. Please stop lumping the wannabes into the same category as the pioneers.

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