Twitter has announced a re-engineered version of the its website that it says will provide “an easier, faster, and richer experience” according to a post by Twitter CEO Evan Williams on the company’s blog.
The overhaul will be rolled out to users over the coming weeks, and includes a brand new design that’s reminiscent of Twitter’s recently released iPad app. Along with its new design, the Twitter website now handles embedded media (photos, video, etc) directly on your timeline. The company has partnered with a whole range of third-party web media companies including Flickr, TwitPic, USTREAM, Vimeo, YouTube and yfrog so that you can see the images and video people are linking to right where you are. There’s also related content displayed alongside tweets you select, and mini profiles so you can find out more about a user without navigating away from the page.
The changes will initially be available as a preview (don’t fret if you can’t see them yet – they’ll be rolled out over the next couple of weeks), and you’ll be able to change between the current and new versions in the early days. Eventually, however, ‘old Twitter’ will be phased out for ‘New Twitter‘. Let’s just hope it’s better than New Coke.