New prototype Apple Store bandwidth could be used to demonstrate the Apple television

Mark Hattersley
25 August, 2012
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Apple is in the process of building a new type of Apple Retail store in San Francisco that has incredible internet bandwidth capabilities.

The new prototype store would be capable of streaming large amounts of data to devices within the store, and it is reportedly being used to test and develop an environment to demonstrate large amounts of devices streaming high definition video, including large volumes of the purported Apple television set.

Apple is rumoured to be working on a new type of television, one that blurs the distinction between live and internet streaming content. Demonstrating hundreds of Apple televisions in a retail environment would subsequently require new levels of internet bandwidth.

The prototype store is based right in the heart of Silicon Valley and connected directly to the Palo Alto Internet Exchange (PAIX), one of the most powerful internet access points available.

Visually the building looks similar to current Apple stores with prominent use of glass and stone. Apparently the new store will also include interior trees.

Silicon Valley-based blog VentureBeat also has the following information:

The architectural firm Bohlin Cywinski Jackson, which submitted the architectural review for the site in 2010, has designed many Apple stores around the world, the blog states.

At the time of the architectural review, Palo Alto city officials were convinced Apple would be the store’s ultimate tenant, based on the details of the application. “It was clear, when they said where the sign was going to go and when they talked about the project details, who the tenant would be,” an architectural review board member said, according to Palo Alto Online in 2010. “It was just really obvious.”

The construction firm overseeing the remodel of the site is DPR Construction, which also built Apple’s flagship store in downtown San Francisco.

PAIX is a high security facility that offers tremendous bandwidth for anybody who sends and receives a lot of data. Facebook, for example is a PAIX client. Plans filed with the city of Palo Alto call for a pedestrian tunnel, presumably leading between the Apple store and the telco facilities next to it.

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