New Pinterest tool watches, analyzes your pins

Caitlin McGarry
13 March, 2013
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Pinterest is now watching what you pin and giving that data to brands with its new analytics tool, Pinterest Web Analytics.

The online bulletin board in November began encouraging businesses to start their own accounts and create boards so users can repin their products. The new analytics tool available today takes that a step further, letting websites see which products are being repinned the most and how much web traffic is generated from Pinterest.

The concept is the same as Google Analytics – it might not give companies much information about you as a person, but will tell brands how they’re being discovered and which images appeal to users.

Other companies such as Pinfluencer and Pinalyzer have made it big by providing brands with Pinterest analytics, but many of those companies charge for the data. Pinterest Web Analytics is a free tool.

Plenty of jokes have been made at Pinterest’s expense, mostly due to its popularity with wedding planners and cupcake connoisseurs, but numbers don’t lie.

Pinterest in December had almost 30 million unique visitors, slightly edging out Instagram, according to comScore. A December report from Nielsen also showed that Pinterest is the fastest growing social network on both desktops and smartphones, up 1047 percent and 4225 percent over the same period in 2011, respectively.

Pinterest is now valued at US$2.5 billion and collects no advertising revenue, so these new tools give an inkling of how the company will leverage its growing user base to make money.


Caitlin McGarry. TechHive

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