New iPhone app aims to help track global app success

Nick Spence
17 February, 2010
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Creative studio ustwo has teamed with AdMob to make its PositionApp available for download from the Apple iTunes App Store free for a limited time.

PositionApp promises to give developers a valuable insight into the performance of their applications and help revolutionise the process of application discovery and tracking.

According to ustwo the application offers consumers, developers, marketers and journalists alike helping to navigate the 140,000 plus applications currently available and the 10,000 submitted every week.

PositionApp offers instant remote access to all chart positions of the top 300 applications, and their movements in all categories and countries. Users can access the last six months of historic app store performance through the ustwo data set.

PositionApp main features include:

  • up to date country-by-country position performance stats on the top 300 applications;
  • six months of historic position data;
  • the ability to browse by:country, genre, position change, application name, free and paid, day, week or month;
  • tracking of selected favourites on your personal dashboard;
  • Highlighting the biggest climbers in the top 100 and the top 300; and
  • easily finding, purchasing, and sharing any top 300 application charting data.

“Successful app development is as much about marketing and PR as it is about the concept and creation. As app developers we wanted to understand our sales volume, gauge the penetration of our marketing strategies and easily follow the success of the app once it leaves the nest,” said Mills, co-founder of ustwo.

“We created PositionApp because as developers we wanted and more importantly needed this app. As well as giving you access to the top 300 positions of all charts in all countries, PositonApp’s USP is its 6 months of retrospective app positioning data.”

Available from the Apple iTunes App Store, PositionApp is free for a limited time and requires the iPhone 3.0 Software Update or later.

Located in London, UK and in Malmo, Sweden, ustwo is a digital user experience (UX) design agency with clients including Sony Ericsson, Sony, Virgin Media, Adobe, Rebook, and Turner Broadcasting.

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