Advertising director Ken Segall revealed in his book, Insanely Simple: The Obsession That Drives Apple’s Success, that Steve Jobs didn’t like ‘iMac’, the name that Segall and his team came up with for the new computer.
According to the book, Jobs told Segall: “If you can’t beat MacMan, that’s what it’s gonna be.”
It was eventually decided that the computer would be called ‘iMac’, even though Jobs never officially agreed, says Segall.
Segall wrote in his book that he didn’t realise how successful the “i-“ prefix would become, but says that Jobs was “a smart guy who was willing to act on his common sense.”
Segall revealed that Steve Jobs also hated the iPod sillouette adverts to begin with and only came around to the idea after the advertising firm continued to push the idea.
Jobs also planned to celebrate the millionth iMac in the style of Willy Wonka, according to Segall: “Just as Wonka did in the movie, Steve wanted to put a golden certificate representing the millionth iMac inside the box of one iMac and publicise that fact. Whoever opened the lucky iMac box would be refunded the purchase price and be flown to Cupertino, where he or she (and, presumably, the accompanying family) would be taken on a tour of the Apple campus,” wrote Segall.