Apple has launched the new Apple TV in Australia. There are two models, one with 32GB of internal storage and the other with 64GB. It runs the all new tvOS, which brings apps and games to your TV with the promise of continuity between your TV and other Apple devices. So, if you’re playing a game on your iPhone, you can continue it on your TV when you get home.
The Apple TV also boasts an all new remote that doubles up as a game controller.
Now the bad news.
Local prices for the new Apple TV are $269 for the 32GB with the 64GB coming in at $349. US prices are US$149 and US$199 respectively. Or, about $205 and $274. Even when you add 10 percent to those for GST we’re getting slugged a premium.
Clearly, Apple is taking a very conservative position with respect to future currency fluctuations. But the often maligned ‘Apple Tax’ seems to be back. Until recently, local prices were either close to par with the US or, in a few cases, better. Until the recent changes made in the App Store, the exchange rate was working in our favour.
But I expect there will be a few suitcases coming back from US holidays with some extra Apple gear over the coming months.