New Apple Store in Amsterdam

Macworld Australia Staff
14 March, 2012
View more articles fromthe author

Apple has opened its first store in the Netherlands, setting ip shop in Amsterdam’s  historic Hirsch building, situated in the city’s famed Leidseplein square.

A slew of Apple devices are dotted liberally throughout the space for customers to test. The standout feature is a central glass staircase leading up to the second floor, where more products and a ring of lights are featured.

The upper floor also showcases the world’s longest Genius bar, able to seat over 20 customers at a time, as reported by Frame Publishers.

Apple's store front in the Hirsch building, Amsterdam.


What do you think of Amsterdam’s new Apple Store? Leave your comments below.


One Comment

One person was compelled to have their say. We encourage you to do the same..

  1. Rob Anderson says:


    It’s like Dr Who’s Tardis – old on the outside (but classy architecture) and ULTRA modern inside.

    We have to give Apple credit for their innovation, not only with products but also their buildings.

Leave a Comment

Please keep your comments friendly on the topic.

Contact us