Apple has opened its first store in the Netherlands, setting ip shop in Amsterdam’s historic Hirsch building, situated in the city’s famed Leidseplein square.
A slew of Apple devices are dotted liberally throughout the space for customers to test. The standout feature is a central glass staircase leading up to the second floor, where more products and a ring of lights are featured.
The upper floor also showcases the world’s longest Genius bar, able to seat over 20 customers at a time, as reported by Frame Publishers.
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