Never-before-seen photographs of Apple’s Steve Jobs published

Ashleigh Allsopp
5 September, 2012
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Norman Seeff, the photographer behind the famous images from 1984 of Steve Jobs sitting in the lotus position with a Mac on his lap that appeared on the front cover of TIME Magazine and Rolling Stone, has released never-before-seen photographs of Apple’s late co-founder.

The photos, have been published on Retronaut, a website that Seeff is a fan of, along with an account of the shoot provided by the photographer himself.

“I was aware of the character flaws that people have described about Steve,” Seeff said. “For me however, my interaction with him revealed none of these views, although I don’t doubt the anecdotal stories about his impatience and qualities of dictatorial control.”

“My desire with Steve was to engage in a genuine conversation about the world in which he lived and where he was most comfortable,” Seeff explains. “Of course, that came down to ideas about the future and where technology could go.”

“As I was working with Steve, I was watching him become more and more comfortable until I felt as though I’m hanging out with a big adolescent in his pad,” Seeff said. “The well-known shot of Steve sitting in lotus position with the Mac on his lap was a totally spontaneous experience. By the time the session was over, he was sitting on the floor with his shoes off and he showed me how he could put his leg over his head.”

“Steve was truly a visionary,” Seeff concludes. “He was extraordinarily impatient with people who said “it couldn’t be done”. That was where some of his purported dictatorial unreasonableness would come from but in the end, he got what he wanted and everyone discovered what seemed impossible could be done. Steve made the impossible possible.

You can see the full set of eight photographs, which show a young, relaxed Steve Jobs in his home, over at Retronaut.

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