Never before have three sentences said so much – Apple responds to iPhone leak

Xavier Verhoeven
20 April, 2010
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Gizmodo has published a letter it received from Apple regarding the prototype iPhone they reportedly purchased for US$5,000. Addressed to Brian Lam, editorial director, it reads:

Dear Mr. Lam,

It has come to our attention that GIZMODO is currently in possession of a device that belongs to Apple. This letter constitutes a formal request that you return the device to Apple. Please let me know where to pick up the unit.

Bruce Sewell
Senior Vice President & General Counsel

Well, there you have it. The iPhone in question is a real Apple prototype. It’s still not clear whether we’ll see the same device released in the near future, but I do like where Apple is heading with some aspects of this design (maybe not those seams).

The one thing I’m not convinced about is the “warm, fuzzy, huggy feelings of legal compliance” that Gizmodo is enjoying now that it plans to give back the unit. It all still seems a little fishy to me. And sentiment on the article’s comments thread seems equally unsure. Maybe this whole thing has ruined the June surprises Apple had in store for us.

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