Aussie concert ticketing company Moshtix today announced that it is making its tickets accessible on Apple’s Passbook iOS app.
Released as part of iOS 6, Passbook is designed to store all your movie tickets, concert tickets, sporting event tickets, boarding passes, coupons, stored value cards, and so on.
When you head into the relevant location, you can pull out Passbook, display the correct card, complete with a scannable barcode. Passes can even be time- or location-based, popping up a notification on your lock screen at the appropriate moment.
“Passbook also allows Moshtix and its promoters to engage with consumers more frequently through mobile notifications,” Moshtix said in a statement.
To date, however, the app has been a slow starter. Launch it on your iPhone today and the only option to use will be the ShopperNova! promotions.
Moshtix has a reputation as an early adopter of mobile technologies – it was one of the first in Australia to stop printing tickets, preferring instead to deliver them by email or direct to your phone as a barcoded PDF.
“Mobile ticketing is fast increasing in popularity,” said Moshtix Chief Executive Harley Evans today. “At Moshtix, we have a proud history of leading the ticketing industry in mobile innovation. Our compatibility with Apple’s Passbook simplifies the ticketing experience for our consumers.”
The move is part of a large-scale website relaunch that includes the addition of music news and reviews sections.
“With the new site, consumers can access more information about the events they love quicker and easier,” Evans said. “These new features follow the work we did earlier in the year to ensure our ticketing system can handle major on sales, as evidenced with the success of this year’s Splendour in The Grass festival, which sold out in record time with virtually no customer issues or complaints. We now know we can manage on-sales of any size.”