MOG heads to Australia, partners with Telstra to take on iTunes

Macworld Australia Staff
17 April, 2012
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Telstra has partnered with US-based music subscription service MOG to bring the live-streaming music service to Australia later this year.

Telstra announced the exclusive partnership and will give Australians access to ad-free, unlimited and on-demand music, streamed to their smartphone, tablet, computer or smart TV via an internet connection for less than the price of a CD each month.

“The days of storing CDs or loading your playlists onto all your devices are coming to an end.  The subscriptions service means Australians will be able to stream music from a library of more than 15 million tracks to their phone, tablet or PC whenever they want,” said  J.B. Rousselot Telstra’s executive director of media.

Australians will be able to download the MOG app on their smartphone or tablet or log in to their account via PC or Mac.

Competing with Apple’s iTunes, MOG features include on-demand streaming to 15 million tracks and unlimited downloads to allow users to store music, view guides to new releases, Editors’ picks, chart lists and featured playlists, plus music recommendations based on Facebook ‘likes’. It will also offer subscribers a ‘personalised’ MOG radio that selects a song list based on artist preferences.

Telstra said the service would become available later this year on all networks but would be “unmetered” only through Telstra.

Last month AllThingsD reported that headphone maker Beats – Dr Dre’s audio brand – was in talks to purchase the music subscription service MOG.

No pricing has been confirmed to date.

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