New Microsoft ad takes a swing at the iPad, strikes out

Macworld Australia Staff
10 July, 2013
View more articles fromthe author
AAA
News

The latest ad in Microsoft’s ongoing campaign to talk down the iPad compared to its own Windows 8 tablet has now been released.

This time around, Microsoft has multitasking in its sights – with the ad focusing on the Windows tablet’s ability to show two apps side by side. In an unsurprisingly US-centric ad, this is demonstrated by two baseball scouts standing next to each other, and communicating with their respective offices while watching players in the field.

Commenters have already noted that it’s unlikely that the Surface Pro would be working that well or at least that long without a power cord…

The ad is the latest in a series of iPad targeted ads, following a couple released in May – one focusing on Windows 8 tablets being better productivity devices and one that used Siri to send up iPad ads, pricing and capabilities.

 

One Comment

One person was compelled to have their say. We encourage you to do the same..

  1. Peter T. says:

    Apparently, the Surface has only one capability, or so you would think from the advertisements . . . the keyboard attaches and detaches, attaches and detaches, attaches and detaches . . . and all this while you dance around with it.

    By the way, did I mention that the keyboard attaches and detaches, attaches and detaches, attaches and detaches . . .

Leave a Comment

Please keep your comments friendly on the topic.

Contact us