Melbourne CBD gets an Apple Store, almost

Macworld Australia Staff
8 October, 2010
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If you walk along Flinders Street in Melbourne from today, you could be excused for thinking Apple has set up one of its retail stores in the CBD. In fact, My Mac has had a major refurbishment, and the store is now looking more Apple than ever – all it’s missing are the timber tables (which are apparently built from wood out of Steve Jobs’ own forest).

When you walk in, you’re greeted by enormous posters showing off the latest Apple wares, meticulously spaced Macs and iPods, and a Service bar that looks suspiciously like a miniature Genius bar nestled towards the back of the store.

My Mac owner Steve Bardel told Australian Macworld that the refurbishment was extremely important, as the Flinders Street store is My Mac’s most successful. Opposite the popular Federation Square, the store sure gets plenty of tourist traffic, so it makes sense to capitalise on the Apple Stores’ familiar design successes.

Word on the street is that Apple actually helped My Mac with the redesign, as it is one of the first to be included in the newly restructured Apple Premium Reseller program. With all the doom and gloom surrounding the entry of the Apple Stores into Australia and subsequent downsizing of many local resellers, it’s good to see some love being thrown their way.


2 people were compelled to have their say. We encourage you to do the same..

  1. Cara says:

    Staff were extremely rude. They even advised a tourist who was travelling onwards to New Zealand, that NZ didn’t sell phones, so she would have to buy one with them. Extremely dissapointed and will never, ever go to this store.

  2. JJ says:

    Went to this Apple Store to restore my one month old phone 6S as I forgot my passcode ( I was using my finger print all the time ). The guy in service centre said I have to pay $29 for the restoration which I was so surprised. I asked why I have to pay, his reason was the software staffs are new and I need to pay. Wth! This would be the last phone for me from Apple..I’ve been an Apple customer since but disgusted with its service.

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