McDonald’s serves up free access to iPads

Macworld Australia Staff
10 October, 2012
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A McDonald’s franchise owner in Virginia Beach, Vancouver is offering customers free use of iPads while they eat, in a bid to bolster the fast food chain’s image and encourage patrons to return.

Franchise owner Hugh Ford installed five mounted iPads in the dining section of his Virginia Beach outlet, after seeing how the system worked at a worldwide McDonald’s convention in Florida back in April, reports the Virginian Pilot. Ford then got in contact with a French company who had installed iPads in a number of McDonald’s restaurants throughout Europe, to help implement the device in his own store.

As part of the agreement with the French company, Ford now leases five of the iPads from a local contractor who updates the devices and will replace any stolen units. Customers who order food from the Virginia Beach outlet and eat it in the dining section can use the iPads free of charge.

“It’s a great idea to stay relevant, especially to a new generation,” Ford told the Virginia Pilot.

“People like to multi-task, so why not provide that element for them?”

But, as CNET points out, Ford insisted on some access limitations, including blocking YouTube, as he believes the site contains pornographic content.

While Ford is the first McDonald’s franchise owner in the US to deploy iPads, it seems the move could soon become a trend in other locations around the country.

McDonald’s Regional Marketing Manager Joe Burke told the Virginia Pilot that depending on the success of the iPads in Ford’s outlet, the company will look at adopting similar systems in more restaurants.

“We’re looking at testing it through him [Ford], to see what the response is,” Burke said.

What do you think – would you like to see iPads at your local McDonald’s outlet? Let us know in the comments field below.




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