It may not be the scene it was in the days when Steve Jobs was unveiling iPhones on the stage at San Francisco’s Moscone Center, but Macworld Expo – now in its second year of doing business as Macworld/iWorld – remains a big deal for Mac and iOS users. For three days, it brings together the people who create Mac software and hardware with the people who rely on it to learn about new products and how to get the most out of the stuff they’re already using.
This year’s installment of Macworld/iWorld kicks off today (Australian time) and runs through Sunday, February 3.
This will be the fourth year since Apple ended its run of appearing at Macworld Expoll. To be certain, the event has evolved noticeably since Apple’s Phil Schiller ended his 2009 Expo keynote, with the most dramatic shift occurring last year, as event organisers unveiled the new Macworld/iWorld name and a sharper focus on the role Apple’s products play in performance and creativity.
That focus continues in 2013, as Macworld/iWorld kicks off with actors Ashton Kutcher and Josh Gad discussing their work in the upcoming Steve Jobs biopic Jobs. Other celebrity-infused sessions at Macworld/iWorld include musician Will.i.am talking future technology with intel futurist Brian David Johnson and actor Fred Armisen talking about how Apple’s technology is put to use in his work on shows like Portlandia.
Even with Macworld/iWorld’s shift in focus, it remains a showcase for new products. Lex and Dan talk a little bit about that in their segment. And of course, Macworld’s editors on Friday will announce the Best of Show Awards, which highlight the new products that caught our eye on the show floor. Look for that announcement, as well as regular Macworld/iWorld dispatches from our editors throughout the week at Macworld.com.
Macworld/iWorld has also retained its roots as a place to learn more about Mac and iOS hardware and software. The event promises more than 60 new educational sessions, panel discussions, and how-to presentations.
Keep an eye out in the news, gadget and play sections of Macworld Australia online over the coming days for all the latest to come from the event.