Love your games? You’re not alone

David Braue
28 October, 2008
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If you’re old enough to have school-aged kids but you love playing video games as much as they do, don’t despair: a survey of Australian gamers has confirmed that gamers are a much older bunch than many people assume.

The research report from the Interactive Entertainment Association of Australia (IEAA), conducted by Bond University, involved surveys of 1614 households and found two interesting statistics: the average age of players is 30, and 68 percent of all Australians play video games.

That’s a jump from the 2007 survey, when the average age was 28, and the average is expected to rise to 36 by 2014.

Other interesting findings:

  • 88 percent of Australian homes have one or more devices for playing video or computer games
  • 46 percent of gamers are female (up 5 percent over 2007)
  • 95 percent of children aged 6 to 10 play computer games
  • 70 percent of parents in game households play computer and video games
  • 80 percent of parent gamers play with their children
  • The average adult gamer has been playing for 11 years
  • The average gaming session is one hour
  •  Older players mainly use PCs and play board/card, puzzle, and strategy games
  • Younger gamers and young adults dominate handheld and console game devices, and prefer action, racing and adventure games
  • Australia’s game industry was worth $1.3b in 2007 and is growing at more than 15 percent a year
  • 17 percent of adults have pirated games
  • Nearly 10 percent of all games in Australian homes are pirated copies

The study also looked into demand for the much-discussed R18+ rating for computer games, the lack of which has been widely slammed for forcing the banning of many games that are available to adults in other countries. The IEAA found that 91 percent of respondents were in favour of such a rating.

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  1. Gamers are all About Stats « belovedsanspoof says:

    [...] 42% of gamers are female 43% of gamers are women 44% of gamers are female 45% of gamers are women 46% of gamers are female 47% of gamers are female 48% of gamers were female 49% of gamers won’t buy [...]

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