Lil Wayne’s 10th studio album, The Carter IV, has broken iTunes sales records — with 348,000 digital albums sold in just four days.
Nielsen Soundscan figures indicate that The Carter IV moved a total of 964,000 records in its first week of release. Reporting that more than a third of those purchases were digital, and came in the first four days.
iTunes has been the number one music retailer since 2008, revolutionising the way in which we purchase music. The Carter IV’s success just reaffirms the strength of this model.
It’s not quite the biggest debut of the year, though; that honor goes to Lady Gaga, whose “Born This Way” moved 1,108,000 in May. But Lil Wayne’s accomplishment comes asterisk-free. While “Born This Way” benefited from an unusual promotion at Amazon.com that priced her album at 99 cents for two days — a discount that resulted in more than 400,000 sales, according to some estimates — Lil Wayne’s fans paid full price.
Check out Lil Wayne’s new album now, available for $19.99 on iTunes.