Jony Ive and Marc Newson curating the next (RED) Auction

Macworld Australia Staff
10 September, 2013
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Many people will know what it’s like to do the rounds in their neighbourhood, collecting unwanted but still usable items for a charity auction. Maybe you’ve tried to raise money for a school Parents and Friends Association or for your local footy team’s end of year fundraiser. Once the event heads towards raising four figures, most of us would feel pretty satisfied with our efforts.

But we guess it’s all about who your friends and neighbours are.

Senior vice president of design at Apple, Sir Jonathan (Jony) Ive, and renowned designer Marc Newson clearly have a somewhat elevated circle of friends and acquaintances, compared to the rest of us mere mortals.

Collaborating with Bono (yes, that Bono), the design giants have spent the last year putting together another (RED) Auction to celebrate the very best in design and innovation. And raise some serious bucks for charity while they’re at it.

A previous event, the original (RED) Auction, held in February 2008, managed to raise over US$40 million to help fight AIDS on the African continent. That one was curated by Bono and British artist Damien Hirst and included works from the likes of Banksy, Anish Kapoor and Howard Hodgkin. Macdailynews notes that, apart from all the fundraising, the event also set records for 17 of the artists involved.

So what can we expect from the next (RED) Auction, scheduled to take place in November of this year?

Apart from icons of design selected by Ive and Newson, and works specifically customised by the pair, there will be two items created by them from scratch – one will be a Leica Digital Rangefinder Camera and the other an aluminium desk produced by Neal Feay Studios.

Or perhaps you’d prefer to bid on the customised Steinway grand piano or the 2012 Range Rover? How about a red leather Hermès saddle or some Apple earbuds? Sorry, before you leap up, crying out, ‘That’s more in my price range!’ you should perhaps note that this pair will be made in solid rose gold…

One of the more mundane objects on offer is a Russian cosmonaut suit. Just the sort of ubiquitous thing you’d find at a suburban boot sale really… tucked between the dog-eared copy of The DaVinci Code and the burnt orange fondue set.

Sorry, where were we? Oh yes, back at (RED). You could also plump for the pair of Damien Hirst ‘Spin Chairs’ or a Jaeger-LeCoultre Atmos 561 clock. A little something from Louis Vuitton or Dom Pérignon, perhaps?

Yes, it may be all a little out of the reach of ordinary folk’s pockets, but, as Bono says, “Each bang of that hammer will be raising critical dollars to fight AIDS… by getting medication to mothers with HIV, which means they will not pass the virus on to their newborns.”

Can’t really argue with that now, can we?

Ive and Newson’s (RED) Auction will be held at Sotheby’s New York on 23 November, with proceeds going to The Global Fund to fight AIDS, Tuberculosis and Malaria.

by Macworld Australia staff

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