Ive, Cook and Williams discuss the Apple Watch

Ellen Wu
18 September, 2014
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Apple-Watch-what-we-know-apple-macworld-australia1“The world’s most famous designer” Jony Ive revealed details about Apple’s iWatch design in an interview with Bloomberg Businessweek yesterday.

Bloomberg’s feature on the company’s culture also included details on the development of Apple’s first wearable device from Tim Cook and Jeff Williams.

Ive said the iWatch was “probably one of the most difficult projects I have ever worked on”.

The minimalist design legend oversaw the look and feel of the original iPod (2001), iPhone (2007) and iPad (2010), building a name for himself in the last 15 years.

Making the iWatch so it looked more like “the past than the future” was one of the biggest design challenges according to the feature.

Apple invited several historians to Cupertino including expert in antique timepieces Dominique Fléchon.

“The evolution of the technologies will render very quickly the Apple Watch obsolete,” Fléchon said.

The complexity of engineering and the need for “new physical interactions between the watch and body” were also hurdles in production, the interview reveals.

Apple’s senior vice president for operations Jeff Williams said the watch team included hundreds of engineers, designers and marketers.

“We want to make the best product in the world,” Williams said.

“We could have done the watch much earlier, honestly, but not at the fit and finish and quality and integration of these products,” he says. “And so we are willing to wait.”

Chief Executive officer of Apple Tim Cook said the production of the iWatch would have been impossible without the development of iOS 8 and Mac OS X Yosemite operating systems.

“The things we should be doing at Apple are things that others can’t,” Cook said.

The Apple Watch is the company’s first attempt at launching an entirely new category of products under Cook.

Bloomberg says the iWatch has “garnered an encouraging early response” but will face “the only test that matters” when it hits stores in 2015.

The iWatch features a “digital crown”, a variation on the traditional knob that’s used to set time on a wristwatch.

Apple Watch users can return to the home screen, zoom in and out, and scroll through apps using the crown.

The design includes three collections of devices made of different materials and seven interchangeable watchbands.

Prices are expected to start at US$349 per unit.


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