Apple today announced that its iTunes Festival will be held in the US for the first time this March. The Festival has been an immensely popular initiative for Apple, since its first outing at the ICA (Institute of Contemporary Arts) in central London in 2007. In that first concert Amy Winehouse, Groove Armada and Mika were among the headline acts.
Held annually since then, the month-long music festival and concert series has changed venue and dates several times. In July 2008 it was held at KOKO in Camden, in inner north London and featured such performers as Paul Weller, John Legend and Suzanne Vega.
Since 2010 it has been held at the Roundhouse in Camden Town – during July in 2010, 2011 and 2012 – moving to September last year, when the line-up included Lady Gaga, Paramore, Arctic Monkeys, Elton John and The Pixies.
Tickets for the iTunes Festival are free, and given away to users of iTunes through prize-draws. Hopeful festival goers can apply via the iTunes Store and also through an official app. The concerts are streamed live and can be viewed later via iTunes, Apple TV and the app, for a limited period.
Over the last seven years, Apple, says more 400 artists have performed to over 430,000 people, with tens of millions watching/listening online.
Now for the first time, the Festival is making an appearance in the land of its birth, as it were. From 11 to 15 March, a five-day festival will be held at the Moody Theatre in Austin Texas, to coincide with South by Southwest (SXSW), the film and music focused series of events running in Austin from 7 to 16 March.
The acts on 12 and 13 March are yet to be confirmed, but the following have already been announced:
11 March: London Grammar, Imagine Dragons, Coldplay
14 March: G.R.L, Zedd, Pitbull
15 March: Mickey Guyton, Willie Nelson, Keith Urban
“The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers,” says Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re excited about the incredible line-up of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the US.”
For additional details on the lineup for the iTunes Festival visit www.itunes.com/festival.