Apple typically releases a new iPhone every year around September, but they pulled a fast one today when they announced a new iPhone 7 and 7 Plus variant. The new (PRODUCT)RED Special Edition comes in a red aluminium finish, in recognition of more than 10 years of partnership between Apple and (RED). Money raised through the sale of this iPhone will be contributed to the Global Fund.
The special edition (PRODUCT)RED iPhone will be available to order online worldwide and in stores beginning Saturday 25 March.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
“Apple is the world’s largest corporate donor to the Global Fund, contributing more than US$130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”
The iPhone SE has also seen its capacity increased with new 32GB and 128GB models, doubling the current capacity at the same starting price of RRP AUD$679.
Pricing & Availability
iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available in 128GB and 256GB models starting at Recommended Retail Price (RRP) AUD$1229 inc. GST from Apple.com and Apple Stores, and from Apple Authorised Resellers and select carriers (prices may vary). The special edition (PRODUCT)RED iPhone joins iPhone 7 finishes in jet black, black, silver, gold and rose gold.
Both special edition models are available worldwide beginning Saturday 25 March, and start shipping to customers by the end of March in the US and more than 40 countries and regions, including Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Netherlands, New Zealand, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK and United Arab Emirates. Brazil, Chile, Colombia, India, Turkey and other countries will follow in April.
The special edition iPhone joins the current (PRODUCT)RED lineup, which is available for customers to purchase year-round, including the full iPod® line of products, Beats Solo 3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker, the iPhone 7 Smart Battery Case and a range of accessories for iPhone, iPad® and Apple Watch®.
New colours of Apple-designed iPhone 7 and iPhone 7 Plus silicone cases in azure, camellia and pebble, and leather cases in taupe, sapphire and berry will also be available at Apple.com and Apple Stores starting at RRP AUD$55 inc. GST.