iPhone app helps Australians shop ethically

David Braue
16 February, 2010
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Keen to restrict your shopping to ethically responsible companies, but not sure how to keep track of them? Outware Mobile may have a way to help.

Outware, run by AMW columnist and emerging iPhone developer Danny Gorog, has just released Shop Ethical!, a $4.99 iPhone application that tracks the social record of food and other product producers.

Data in the application is taken from the Ethical Shopping Guide 2010, and is based on assessments gathered from over 25 sources including Greenpeace, Choose Cruelty Free, Corporate Monitor, Reputex, Responsible Shopper, and Friends of the Earth.

Alerts monitor the current appraisal of each company’s ethical position, warning about those that have been the target of criticisms or boycott calls from ethical-manufacturing watchdogs. Alerts are sorted by categories including local shopping, child labour, use of artificial sweeteners, and many more.

“Shop Ethical! allows consumers to take action by avoiding companies with a negative track record and supporting companies who make a positive impact,” Gorog said.

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